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MAKING INDUSTRIAL PARKS SUSTAINABLE

David Salvesen, Urban Land / February 1996 


The heart of Baltimore's heavy industrial zone seems an unlikely place to create an environmental paradigm. Oil storage tanks, chemical plants, asphalt manufacturing facilities, tracking depots, and a scrap yard dominate the landscape. Devoid of trees, grasslands, or wildlife, the area is a monument to the triumph over nature of asphalt, concrete, and steel.

Yet, Michael Palumbo, project manager with Cornell University's Work and Environment Institute, working under the Baltimore Economic Development corporation, hopes to turn this gray and gritty area into a model of industrial and ecological efficiency, where companies collaborate to cut consumption of raw materials and energy, exchange and recycle rather than dispose of wastes, and improve their bottom line in the process. "One of our goals is to create a closed-loop system," explains Palumbo, "where the discharge pipes are pointed back into somebody else's manufacturing process." 

Palumbo is not alone. In the United States and abroad, a small but growing number of people are trying to develop "industrial ecosystems" that mimic the efficiency and resourcefulness of natural systems by using and reusing everything. Trees die, topple over, and eventually become part of the soil again. In contrast, most industrial systems operate in a linear fashion: produce, consume, dispose.

Calling themselves industrial ecologists, today's new breed of economic developers seek to link business success with environmental protection. Their goal is to create communities of independent but interconnected manufacturers who voluntarily form links in a kind of industrial symbiosis, matching inputs and outputs to the environment's carrying capacity. For this to happen, according to Ernest Lowe, principal with Indigo Development in Oakland, California, which provides information and management advise on industrial ecology, "We must view our industrial worlds as part of the ecosystem, rather than separate from it." 

In such an industrial community, known as an eco-industrial park, companies would benefit from lower costs of resources, transportation, and disposal. Moreover, companies could share in environmental management, waste recycling, marketing, and product development.

The Paradigm: Kalundborg, Denmark

Probably the best example of an eco-industrial park lies along the coast of Denmark, in an industrial region called Kalundborg. There, a complex web of waste and energy exchanges has developed among the city, a power plant, a refinery, a fish farm, a pharmaceutical plant, a chemical manufacturer, and a wallboard maker. The exchange works something like this: the power company pipes residual steam to the refinery and, in exchange, receives refinery gas (which used to be flared as waste). The power plant burns the refinery gas to generate electricity and steam. It also sends excess steam to a fish farm, the city, and a biotechnology plant that makes pharmaceuticals. Sludge from the fish farm and pharmaceutical processes becomes fertilizer for nearby farms. Surplus yeast from the biotechnology plant's production of insulin is shipped to farmers for pig food. Further, a cement company uses fly ash from the power plant, while gypsum produced by the power plant's desulfurization process goes to a company that produces gypsum wallboard. Finally, sulfur generated by the refinery's desulfurization process is used by a sulfuric acid manufacturer.

The network of exchanges at Kalundborg developed over a decade or so as companies voluntarily sought to reduce waste treatment and disposal costs. Later, however, companies recognized the efficiencies of organized, planned material and energy exchanges.

And Kalundborg happened on its own. It was not planned or financed by the government, and no consultants were hired to design it. Could a similar system be designed from scratch or retrofitted onto an existing U. S. industrial area? Some observers, such as Paul Hawken, cofounder of Smith and Hawken and author of The Ecology of Commerce, speculate, "Imagine what a team of designers could come up with if they were to start from scratch, locating and specifying industries and factories that had potentially synergistic and symbiotic relationships." 

In the United States, examples abound of companies that exchange byproducts, although the networks of exchange are not as elaborate as in Kalundborg. For example, Chaparral Steel, one of the world's largest producers of steel from electric-arc furnaces, has embarked on an advanced recycling and retooling effort to turn all of its outputs into useful products. The Texas-based company, which generates huge amounts of waste, is seeking to eliminate hazardous wastes, create new products, conserve energy and resources, and protect the environment. Working with an adjacent cement plant, Chaparral modified its manufacturing processes to reduce the iron content of its iron slag, a waste product that the company practically gave away for 55 cents a ton. Now Chaparral sells the low-iron slag to the cement company for $22 per ton, generating addition revenues of $6 million.

President's Council

To promote eco-industrial parks within the context of sustainable development, President Bill Clinton issued an executive order in June 1993 establishing the President's Council on Sustainable Development. Drawing from leaders in government, industry, and public interest groups, the 25-member council was charged with developing a national strategy to foster economic vitality within the framework of sustainable development, which has been defined generally as economic growth that will benefit present and future generations without adversely affecting the earth's resources or biological systems. The council plans to issue a final report early this year.

An eco-efficiency task force, one of many task forces established under the council, designated four metropolitan areas that could serve as national models of eco-industrial parks: Brownsville, Texas, Chattanooga, Tennessee; Baltimore, Maryland; and Cape Charles, Virginia. These selections were based on the likelihood of public support for sustainable development and the potential for successfully establishing an eco-industrial park.

Although the designation by the council did not necessarily trigger the award of federal grants, all four areas credit the council with raising community awareness of sustainable development and providing favorable public relations. "We got a black eye from environmentalists during the NAFTA negotiations," recalls Marie McDermott with the Brownsville Economic Development Council. "The designation helped our community focus on the positive." 

Recently, the U.S. Department of Commerce awarded a $168,000 grant to Brownsville to develop an eco- industrial park. Working in cooperation with the Texas Natural Resources Conservation Commission, the Brownsville Port Authority, the Texas Engineering Extension Service and the Environmental Extension Service, and the Environmental Defense Fund, the city will develop a strategy for establishing an eco-industrial park in Brownsville. The strategy will build on research sponsored by the U.S. Environmental Protection Agency (EPA) and conducted by the Research Triangle Institute (RTI) and Indigo Development in which the two companies examined waste streams in Brownsville and developed a model eco-industrial park to simulate the potential interactions among companies in the region. Brownsville is considering a "virtual" eco-industrial park in which industries in the area, but not necessarily in the same physical setting, will be linked through waste exchanges.

Chattanooga has selected four sites for the creation of eco-industrial parks. According to Robert Taylor, architect with the nonprofit River Valley Partners in Chattanooga, "Our game plan is to offer an array of sites for companies to choose from, depending on their ability to implement sustainable development practices." Two sites are situated downtown, one is located at an old army facility undergoing closure, and the other is a greenfield site about six miles from downtown.

With assistance from sustainable development, experts Peter Calthorpe and William McDonough, Chattanooga conducted a three-day design charrette -- a brainstorming and planning session -- to develop concept plans for its four sites. Common themes emerging from the charrette were the desire for good jobs; additional greenways, parks, and open spaces; and reduced dependence on the automobile. And rather than turn its back on Chattanooga's legacy of heavy manufacturing, which has created its share of derelict sites, Chattanooga residents want to incorporate existing buildings and infrastructure at the two downtown sites into the eco-industrial parks.

At a minimum, Chattanooga's charrette helped raise community awareness of the potential for sustainable development. "A light has gone on in the community," observes Taylor. "But we still have to convince people that sustainable development makes sense economically." The charrette also helped develop political and community support for the city's efforts to establish eco-industrial parks. According to Taylor, all of Chattanooga's planning efforts have been locally rather than federally funded. "We've enjoyed a lot of the PR (from the council designation) but have received none of the money." 

In Baltimore, Cornell University's Work and Environment Initiative and the Baltimore Economic Development Corporation are working in partnership to establish an eco-industrial park in an older, underused, heavy industrial area of southwest Baltimore. Known as Fairfield, the area was designated as a empowerment zone. The partnership has prepared a strategic plan for the site that calls for building on existing industries and attracting complementary manufacturers. "We're trying to recruit businesses that interconnect," notes Palumbo.

Finally, Cape Charles, located along Virginia's Eastern Shore in Northampton County, is the first of the four designated areas to have selected a site for its eco-industrial park. In fact, it has already landed a new tenant, Solar Building Systems (SBS). Based in Switzerland, the company produces photovoltaic panels that convert sunlight to electricity.

Last August, after examining sites in California, Florida, and Delaware, Solar Building Systems announced that it would invest $1.5 million in a light manufacturing facility in Northampton County's Sustainable Technologies Industrial Park -- the company's first plant in North America. Settling on Cape Charles because of the sustainable technologies park, SBS has set up temporary operations in an old school nearby until infrastructure improvements in the park are completed. When fully operational, the company expects to hire about 30 workers.

The 55-acre sustainable technologies park includes a cement plant, port, and railroad yard. Eventually, the park will be expanded to 570 acres and include a coastal dune habitat preserve and wetlands constructed for wastewater treatment, according to Tim Hayes, the county's director of sustainable development (Northampton could be the only U.S. county with an office for sustainable development). The county hopes to attract industries that have little or no emissions. "We want to be a showcase for sustainable development," offers Hayes. Recently, the county received a $200,000 grant from the EPA to conduct a site assessment and redevelopment plan.

Making It Happen

In the past, economic development agencies usually courted industries without regard to environmental impacts. But that is changing. A growing number of development agencies are searching for companies that complement existing industries in ways that result in less waste and fewer adverse environmental impacts. Moreover, companies such as Chaparral Steel are transforming their manufacturing processes to treat every output as a useful product, though not out of any overriding concern for the environment, but rather because it makes overall economic sense. It is likely that other companies soon will follow.

One of the central principles of industrial ecology is that any waste is a lost opportunity and incurs what economists call an opportunity cost. Smoke spewing from smokestacks, effluents discharging into nearby water bodies, or hazardous wastes discarded in landfills signal resources used inefficiently or ineffectively. "Not too long ago, oil companies used to flare natural gas," observes Joseph Youngblood of the Texas Natural Resources Conservation Commission in Austin. "Soon companies will realize the value of all the stuff they throw away." Moreover, companies incur costs in handling, storing, transporting, and disposing of the wastes.

Eco-industrial parks have been touted as a mechanism to reduce waste, improve efficiency, reduce environmental impacts, and improve a company's bottom line. Yet, Northampton County notwithstanding, not a single eco- industrial park has been established in the United States, although several companies have set up informal waste exchanges here and there. According to Lowe, "Just about any petrochemical complex exchanges byproducts, particularly those facilities along the Houston Shipping Channel." Nonetheless, Kalundborg stands as the one shining example of an eco-industrial park.

Why is it so difficult to create Kalundborg-like parks in the United States? For one thing, business managers traditionally have functioned as though resources and repositories were infinite, which they are not.

Second, the prevailing myth among manufacturers is that any effort to protect the environment must come at the expense of the economy and vise versa. It is a battle of the economy versus the environment, of spotted owls versus jobs. "Any time you say the word 'environment' to industry officials, they cringe," remarks McDermott. "They think of increased costs or fines." 

Third, companies fear disclosing trade secrets or losing their autonomy if they cooperate and collaborate with other companies. Manufacturers do not want to lock into one buyer or seller. Thus, networks must be voluntary, with redundancies (multiple suppliers) built into the system.

Finally, several legal obstacles stand in the way of eco-industrial parks. For example, if one company sends its wastes to another for recycling and reprocessing and that company mishandles the wastes, both firms could be liable for any damages. "The biggest hurdle is bridging the mental gap between people," notes Sheila Martin, an economist with RTI. "There's got to be some level of trust between companies; legal contracts can only do so much." At Kalundborg, all the plant managers know each other which helps build trust.

Despite the obstacles, many industrial ecologists remain optimistic. Given the economic advantages of increased energy and resource efficiency and savings in waste disposal, eco-industrial parks are likely to become more than just a passing fancy. The key to establishing workable eco-industrial parks is to identify industries that complement one another whereby one company's byproducts become another's raw material. Thus, while the three most important determinants of success in real estate are location, location, location, for eco-industrial parks they are fit, fit, fit.

David Salvesen is an environmental writer and consultant in Kennington, Maryland.

Reprinted with permission from Urban Land, February 1996, published by ULI - the Urban Land Institute, 1025 Thomas Jefferson Street, NW, Suite 500W, Washington, DC 20007.

ULI's homepage is located at http://www.uli.org

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